Project: Corporate identity.
Client: SOFA, Shanghái, China.
Description: Creativity and Art direction.

The starting point was the creation of an image for a coworking space in Shanghai. The main concept of the brief was: ‘Shared office for all.’ If we take the first letters of each word in that phrase, we get the word ‘SOFA.’ We liked the idea because of the concept of comfort, which should be present in a coworking space. The space you work in should be as comfortable as your favorite sofa.